Bilingual content strategy

Help English and Traditional Chinese readers choose with confidence.

Who it is for

Hong Kong businesses whose services need a clearer explanation across English and Traditional Chinese pages.

What the work covers

Research customer questions, organise service and guide pages, and develop briefs with evidence requirements. Adapt the wording to each audience rather than relying on literal translation.

What you receive

An agreed page plan, content priorities, editorial guidance and a review process for facts and translations. Writing, publishing and ongoing updates are included only when specified in the project scope.

What makes the work useful

Each page should help a visitor take a sensible next step. We prioritise clear service information, buying questions and internal navigation over producing a large volume of repetitive pages.

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