Compare the proposed work and evidence before comparing the headline price. Ask what will change on your website, who will do it, how progress will be measured and what you will still own when the engagement ends.
Ask for an explanation of your actual problem
A useful proposal connects a business problem to specific work. “More traffic” is incomplete if the visitors are unlikely to become customers. Ask the agency to identify the services, audiences and markets it expects to prioritise, then explain why.
You do not need a long audit to begin a conversation. You do need enough reasoning to understand the first decisions and the information still missing.
Compare the deliverables side by side
| Decision | Ask the agency |
|---|---|
| Implementation | Will you make the changes or only recommend them? |
| Content | Who researches, writes, approves and updates it? |
| Evidence | Can you show a relevant example with its context and limitations? |
| Ownership | Will we retain our accounts, domain, content and source files? |
| Reporting | Which customer actions will the report connect to the work? |
| Exit | What notice, handover and access-removal process applies? |
Check how bilingual work will be handled
Ask whether English and Chinese pages have separate research, editing and measurement. Confirm who checks the quality of Traditional Chinese copy and how both language versions stay consistent when your offer changes.
A proposal should also explain whether translation, local research and technical implementation are included or priced separately. Different scopes can make apparently similar monthly fees difficult to compare.
Keep the first engagement reviewable
Define a first set of decisions and deliverables, with responsibilities on both sides. Agree what data the agency needs and how access will be granted. Keep a record of changes and a baseline for comparison.
Our recommendation is to judge the clarity of the work, the relevance of the evidence and the quality of implementation together. A confident promise alone is not a substitute for any of them.
Sources & updates
Sources were checked on 3 October 2026. Prices, schedules and policies can change; use the original source for current details.
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